Strategic Brief

Project Definition
For this project , we are going to redesign our chosen client website which is the Malaysia Residency.Our main mission is to enhance the design and make it more attractive and user friendly.The website is commercial website and promoting about Malaysia.The current website is actually not bad compare to others but it can be enhances.however there is still there is some minor problems, for example lack of Malaysia feature.The target audience will be mainly on businessmen for job opportunities or migrant that want to look for a nice place to stay.We are given 8 weeks to complete the task and it is a individual project.


Current Site's Analysis Goal
Goals
-to promote Malaysia
-offer attractive promotion &investment
-lifestyle opportunities for the foreigners

Current website
-clean and simple layout
-shot but supportive information
-the design still can be enhance to make it more Malaysian
-problem with the linking (some looks like link but it is not) might confuse the user


Client's Analysis
Summary
Malaysia Residency is owned by Attractive Pathway (MM2H) Sdn Bhd, a company licensed by the Government of Malaysia to assist foreign nationals obtain legal residency under the Malaysia My Second Home Program. Malaysia Residency is wholly dedicated to professionally handle your application for residency under MM2H. Our team in Malaysia Residency comprises immigration, investment, real estate, business, tax consultants and other experienced professionals who will work tirelessly to ensure that your application for residency and relocation to Malaysia is successful and stress-free.

Malaysia is a progressive and modern society where newcomers are welcome and respect for another person's culture is a tradition. Tolerance and social harmony are hallmarks of Malaysian society, offering people the freedom to maintain and celebrate their cultural and religious heritage, while participating in Malaysia's way of life.

Mission
It is to welcomes migrants from around the world to come to live and to invest.The program is open to citizens of all countries ( except citizens of Israel and Serbia & Montenegro ). Applicants can apply with their spouse and dependent children below age 21.

Visions
Spread the network to all over country and provide supportive information about malaysia.

USP
Business opportunities and accommodation


Short & Long-tern Site Goals
short site goals
by increasing the hit rates and attract visitors to look around Malaysia.The visitor will know a brief idea how is Malaysia.

long site goals
connect with others and get some working partners.Attract more foreigners to invest on Malaysia by providing working opportunities.


Target Audience
Mainly foreigners businessmen for investment or maybe for migrants.


Competitors
WIP